SPAM – Uck! We all know it when it shows up. We all hate it.
But what’s the savvy marketer to do when she’s trying to build her marketing list?
First, ask yourself: Do I want to add a bunch of people to my engaging, heart-felt marketing list that will just be pissed off to have one more piece of unsolicited email in their inbox?
Do I really think those people will be more likely to open my email and buy from me?
Do I want to be seen in my industry as a SPAMer?
No?
Good, then we are on the same page.
Your marketing list can be a gold mine if you treat it well. Approach your list with the same attitude you would a new romance. This is about building a relationship, not shoving your services or products down someone’s throat. The tips below should help you build a strong, engaged list.
- Never add anyone to your list without their permission.
- Create a process for adding people to your list.
- Offer a free gift – an ebook, MP3 recording, video training or complimentary strategy session- in exchange for being added to your list.
- Follow up with tips for using your free gift.
- Make a phone call to thank them for subscribing and offer a complimentary strategy session.
- Use social media to advertise your free gift and invite people to join your list, send an email to those you meet at networking events offering the same.
- Consistently offer high value content that offers real solutions to your list – not just sales offers.
- Solicit feedback from your list. Ask your readers to comment on what you send. Request input on what else they would like you to provide.
- Give away gifts. Free tidbits of your services that people can actually use.
- Make your sales offers with love and respect for your peeps.
- Share good news from great people.
What tips do you use to build your happy business marketing list?
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