Women start businesses so they can have time freedom, control their own income, and do work that makes them really happy. To succeed they adapt the strategies and mindsets of their male counterparts and drain themselves doing it the ‘masculine’ way. Or they float through business staying true to their ‘feminine’ energy, yet significant, sustainable success remains elusive. On this episode of Biz Women Talk, I talk about a new paradigm that combines nurturing, collaborative feminine energy with results-driven masculine strategies.
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