This episode is pure joy as I get to spend time with my friend Michele PW, the go-to copywriting expert for creative entrepreneurs. Michele is the author of Love Based Copywriting and the upcoming Love Based Mindset and Money as well as two works of fiction. We talk about Center of Influence Marketing – what it is and how you can best use it to create greater profits; being nice; and how to be effective at, and feel good about, Direct Response Marketing.

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