In today’s episode, I am speaking with Genevieve Piturro. Genevieve changed her life and found her purpose when a 6-yr old girl’s question changed her life and she jumped off the corporate ladder. Piturro founded the non-profit; Pajama Program in 2001, having now delivered 7 MILLION new pajamas and books to children through 63 chapters across the U.S. 

Genevieve is an author, TEDx speaker and purpose consultant, sharing leadership lessons from her award-winning best seller, Purpose, Passion and Pajamas: How to Transform Your Life, Embrace the Human Connection and Lead with Meaning.

Genevieve and I dish on:

  • Why you need to always have cheer-leaders in your corner
  • What holds us back when we know the road to our passion
  • Does it really work to be “obsessed” about your business/ passion?
  • The value of learning to balance your family life and your business
  • Why you need to build teamwork and support to get success

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Resources mentioned:

Purchase Love-Based Feminine Marketing 

Learn about Genevieve ‘s exercise for finding your passion:  

You can order Genevieve’s Book here: Purpose, Passion, and Pajamas (

If you want to know more about the Pajama Program, you can find it here: 

Genevieve ’s Free Gift: Free 45 minute coaching session to help you find your purpose. Email at for a consultation



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