Today’s guest is Hanna Hermanson. As a life and business coach for years, Hanna gained deep insights and intuitive knowledge about what motivates people to take action. Hanna and her team of expert copywriters combine these insights with creative copy strategies to scale coaching businesses so they can get back to their zone of genius (coaching)!

Hanna’s work can be found in Forbes, Thrive Global, and her book “Dream Life is Real Life” on Amazon.

And she currently lives in Merida, Mexico, and when she’s not writing or strategizing, she can be found carbo-loading for half marathons or frolicking the beaches of Mexico with her husband and labradoodle.

Hanna and I talk about:

  • Creative copywriting from a feminine space
  • Who needs a copywriter and when is the right time to add a copywriter to your team
  • How to strategize gradually delegating the writing aspect of your business
  • What does it take to start writing content

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Resources mentioned:

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