Three Paths to Building a Business

by | Jan 1, 2016 | Blog

I’ve discovered that there are three paths to building a business. I’ve been on all three at some point in my entrepreneurial journey. The first is the path of hoping. Marketing on the path of hoping is a lot like flinging pasta at the wall to see what sticks. I used...

Episode 5: How to attract the perfect corporate sponsorships so that you can do what you love and grow your profits without the stress of worrying about how to pay for events with Tai Aracen

by | Aug 11, 2015 | Biz Women Talk

I had always thought that I would have to be a big giant company or really worthy nonprofit to have my events paid for by a corporation. Corporate sponsorship was like the holy grail of business funding, reserved for the elite and just out of reach of the masses. Boy,...

Episode 5: How to attract the perfect corporate sponsorships so that you can do what you love and grow your profits without the stress of worrying about how to pay for events with Tai Aracen

by | Aug 11, 2015 | Biz Women Talk

I had always thought that I would have to be a big giant company or really worthy nonprofit to have my events paid for by a corporation. Corporate sponsorship was like the holy grail of business funding, reserved for the elite and just out of reach of the masses. Boy,...

How Do You Define Success?

by | Jun 8, 2015 | Blog

I’ve been thinking lately about how we define success. For so many women, success is something out there, in the future. It’s a goal to be worked toward and when they get close to it, the goal posts shift. It’s always the place they haven’t arrived at yet. And that...